{"id":457,"date":"2025-03-31T07:35:36","date_gmt":"2025-03-31T07:35:36","guid":{"rendered":"https:\/\/ubv.world\/?p=457"},"modified":"2025-05-25T14:45:47","modified_gmt":"2025-05-25T14:45:47","slug":"ubv-world-rebranding-e-nuovo-sito","status":"publish","type":"post","link":"https:\/\/ubv.world\/fr\/magazine\/ubv-world-rebranding-e-nuovo-sito\/","title":{"rendered":"UBV WORLD, rebranding et nouveau site"},"content":{"rendered":"<p><strong>Como, 25 mars 2025<\/strong><\/p>\n<p><strong>UBV World<\/strong>, l\u2019un des premiers acteurs italiens dans le secteur de la logistique et sp\u00e9cialis\u00e9 dans le transport et l\u2019exp\u00e9dition internationaux avec un <strong>chiffre d\u2019affaires de plus de 200 millions d\u2019euros<\/strong>, se renouvelle avec une <strong>nouvelle identit\u00e9 visuelle<\/strong> d\u00e9velopp\u00e9e par <strong>WEGO<\/strong>, agence de communication sp\u00e9cialis\u00e9e dans le conseil en branding, publicit\u00e9 digitale, design graphique et web.<\/p>\n<p>Une identit\u00e9 de marque renouvel\u00e9e \u00e0 travers laquelle le Groupe UBV consolide la <strong>direction<\/strong> de l\u2019entreprise, cr\u00e9e une <strong>homog\u00e9n\u00e9it\u00e9<\/strong> entre ses diff\u00e9rentes filiales, inaugure un <strong>nouveau r\u00e9cit<\/strong> de la marque et explicite l\u2019<strong>\u00e9volution vers la modernit\u00e9.<\/strong><\/p>\n<p>Et apr\u00e8s le nouveau logo, <strong>un nouveau site web<\/strong> sera \u00e9galement lanc\u00e9, enti\u00e8rement repens\u00e9, pr\u00e9vu pour les prochains mois.<\/p>\n<p><strong>Une nouvelle identit\u00e9 de marque<\/strong><\/p>\n<p>Un choix qui refl\u00e8te la <strong>structure corporate organis\u00e9e en trois unit\u00e9s<\/strong> d\u2019affaires sp\u00e9cialis\u00e9es, fruit d\u2019une croissance externe, et qui vise \u00e0 r\u00e9unir toutes les r\u00e9alit\u00e9s appartenant au Groupe, renfor\u00e7ant ses caract\u00e9ristiques distinctives et sa reconnaissance.<\/p>\n<p>Le nouveau <strong>logo incarne toute l\u2019\u00e9volution de UBV<\/strong> en tant qu\u2019entreprise qui souhaite se projeter vers l\u2019avenir, forte de valeurs claires telles que l\u2019excellence, le sens du partenariat et la centralit\u00e9 des relations.<\/p>\n<p>Le nom reste inchang\u00e9, avec une <strong>typographie plus contemporaine<\/strong>, accompagn\u00e9e d\u2019un symbole o\u00f9 toutes les soci\u00e9t\u00e9s du Groupe convergent sous une seule identit\u00e9. Un <strong>pictogramme moderne et distinctif<\/strong>, plus reconnaissable, exprimant la capacit\u00e9 op\u00e9rationnelle \u00e9tendue d\u2019UBV sur le territoire national et les principales routes internationales, tout en refl\u00e9tant l\u2019attitude de suivre le client \u00e0 toutes les \u00e9tapes du processus.<\/p>\n<p>UBV est en mesure de transporter tout type de cargaison, quel que soit le poids ou le volume, non seulement en Italie mais aussi au-del\u00e0 des fronti\u00e8res europ\u00e9ennes, offrant un service personnalis\u00e9 dans tous les principaux segments commerciaux.<\/p>\n<p><strong>L\u2019id\u00e9e cr\u00e9ative et les raisons du rebranding<\/strong><\/p>\n<p>L\u2019op\u00e9ration de rebranding a saisi l\u2019<strong>opportunit\u00e9 du changement de logo<\/strong> pour expliquer \u00e0 la fois <strong>en interne<\/strong> et <strong>en externe<\/strong> la nouvelle dimension de UBV, \u00e0 partir d\u2019une exp\u00e9rience positive de l\u2019entreprise, confirm\u00e9e par une croissance continue qui a vu le <strong>chiffre d\u2019affaires augmenter de plus de 410%<\/strong> entre 2010 et 2024, passant de 47 \u00e0 240 millions d\u2019euros.<\/p>\n<p>L\u2019intuition a \u00e9t\u00e9 de faire <strong>converger en un seul symbole<\/strong> le dessin d\u2019une route, repr\u00e9sentant le <strong>transport terrestre<\/strong>, la proue d\u2019un navire pour le <strong>transport maritime<\/strong> et les ailes d\u2019un avion pour le <strong>transport a\u00e9rien<\/strong>, avec les trois lettres U. B. V.<\/p>\n<p>Une union renforc\u00e9e par <strong>l\u2019utilisation de la couleur<\/strong>, m\u00e9langeant le marron de la terre, le turquoise de la mer et le bleu du ciel pour <strong>raconter les zones commerciales.<\/strong><\/p>\n<p><em>\u00ab\u00a0L\u2019op\u00e9ration de rebranding s\u2019inscrit dans un parcours de croissance strat\u00e9gique qui nous permet de nous pr\u00e9senter sur le march\u00e9 avec une proposition de valeur renouvel\u00e9e et coh\u00e9rente. Nous avons su allier la solidit\u00e9 de notre tradition entrepreneuriale italienne \u00e0 une vision ax\u00e9e sur l\u2019innovation et l\u2019expansion internationale, tout en maintenant l\u2019excellence du service comme notre r\u00e9f\u00e9rence.\u00a0\u00bb<\/em> \u2013 d\u00e9clare <strong>Pietro Porro, CEO de UBV Group.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-fr\">D\u00e9sol\u00e9, cet article est seulement disponible en <a href=\"https:\/\/ubv.world\/it\/wp-json\/wp\/v2\/posts\/457\" class=\"qtranxs-available-language-link qtranxs-available-language-link-it\" title=\"Italiano\">Italiano<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UBV WORLD, rebranding et nouveau site - UBV World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubv.world\/fr\/magazine\/ubv-world-rebranding-e-nuovo-sito\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UBV WORLD, rebranding et nouveau site - UBV World\" \/>\n<meta property=\"og:description\" content=\"Con la nuova brand identity, terra, mare e aria si fondono con il lettering per raccontare la crescita del Gruppo e la sua capacit\u00e0 di operare a 360 gradi nella logistica. 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