{"id":457,"date":"2025-03-31T07:35:36","date_gmt":"2025-03-31T07:35:36","guid":{"rendered":"https:\/\/ubv.world\/?p=457"},"modified":"2025-05-25T14:45:47","modified_gmt":"2025-05-25T14:45:47","slug":"ubv-world-rebranding-e-nuovo-sito","status":"publish","type":"post","link":"https:\/\/ubv.world\/en\/magazine\/ubv-world-rebranding-e-nuovo-sito\/","title":{"rendered":"UBV WORLD, rebranding and new website"},"content":{"rendered":"<p><strong>Como, March 25, 2025<\/strong><\/p>\n<p><strong>UBV World<\/strong>, one of the leading Italian players in the logistics sector and specialized in international transport and shipping with a <strong>turnover of over 200 million euros<\/strong>, is evolving with a <strong>new visual identity<\/strong> developed by <strong>WEGO<\/strong>, a communication agency specialized in branding, digital advertising, and graphic and web design consultancy.<\/p>\n<p>A renewed brand identity through which the UBV Group consolidates the <strong>company\u2019s leadership<\/strong>, creates <strong>consistency<\/strong> among its various subsidiaries, introduces a <strong>new brand story<\/strong>, and highlights the <strong>evolution towards modernity.<\/strong><\/p>\n<p>And after the new logo, <strong>a new website<\/strong> will also arrive, completely redesigned, scheduled to launch in the coming months.<\/p>\n<p><strong>A new brand identity<\/strong><\/p>\n<p>A choice that reflects the <strong>corporate structure organized into three specialized business units<\/strong>, resulting from external growth, and that aims to unify all the realities belonging to the Group, strengthening its distinctive features and recognizability.<\/p>\n<p>The new <strong>logo embodies the entire evolution of UBV<\/strong> as a company that wants to look to the future, built on clear values such as excellence, partnership, and the centrality of relationships.<\/p>\n<p>The name remains unchanged, with a <strong>more contemporary typography<\/strong>, accompanied by a symbol where all Group companies converge under a single identity. A <strong>modern and distinctive pictogram<\/strong>, more recognizable, expressing UBV\u2019s extensive operational capacity across the national territory and main international routes, while also reflecting the attitude to follow the customer in all phases of the process.<\/p>\n<p>UBV is capable of transporting any type of cargo, regardless of weight or volume, not only in Italy but also beyond European borders, offering a personalized service across all major business segments.<\/p>\n<p><strong>The creative idea and the reasons behind the rebranding<\/strong><\/p>\n<p>The rebranding initiative took advantage of the <strong>logo change opportunity<\/strong> to explain both <strong>internally<\/strong> and <strong>externally<\/strong> the new dimension of UBV, starting from a positive company history, confirmed by a continuous growth path that saw the <strong>turnover increase by over 410%<\/strong> from 2010 to 2024, rising from 47 to 240 million euros.<\/p>\n<p>The idea was to bring together in a single symbol the design of a road, representing <strong>land transport<\/strong>, the bow of a ship for <strong>maritime transport<\/strong>, and the wings of a plane for <strong>air transport<\/strong>, along with the three letters U. B. V.<\/p>\n<p>A union further emphasized through the <strong>use of color<\/strong>, blending the brown of the earth, the turquoise of the sea, and the blue of the sky to <strong>tell the commercial areas.<\/strong><\/p>\n<p><em>&#8220;The rebranding initiative is part of a strategic growth path that allows us to present ourselves to the market with a renewed and coherent value proposition. We have been able to combine the solidity of our Italian entrepreneurial tradition with a vision focused on innovation and international expansion, always maintaining service excellence as our benchmark.&#8221;<\/em> \u2013 declares <strong>Pietro Porro, CEO of UBV Group.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/ubv.world\/it\/wp-json\/wp\/v2\/posts\/457\" class=\"qtranxs-available-language-link qtranxs-available-language-link-it\" title=\"Italiano\">Italiano<\/a>.<\/p>\n","protected":false},"author":1,"featured_media":459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UBV WORLD, rebranding and new website - UBV World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubv.world\/en\/magazine\/ubv-world-rebranding-e-nuovo-sito\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UBV WORLD, rebranding and new website - UBV World\" \/>\n<meta property=\"og:description\" content=\"Con la nuova brand identity, terra, mare e aria si fondono con il lettering per raccontare la crescita del Gruppo e la sua capacit\u00e0 di operare a 360 gradi nella logistica. 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